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Foundation for Business Planning
Module 1 - Management Philosophy
Step 1. - Opportunity Identification
Step 2. - Content Listing
Step 3. - Business Plan Evaluation
Step 4. - Management Philosophy Outline
Module 2 - Marketing Plan
Step 5. - Product Description
Step 6. - Customer Description
Step 7. - SWOT Analysis
Step 8. - Marketing Strategy
Module 3 - Business Analysis
Step 9. - Financing
Step 10. - Operations Plan
Step 11. - Human Resources Plan
Module 4 - Wrap Up
Step 12. - Critical Success Factors
Step 13. - Appendices
Step 14. - Executive Summary
References
Reference Text
Learning Objectives
Course Outcomes
Quizzes
Module 1 - Quiz
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Step 8. - Marketing Strategy
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